This is a personal project to redesign/rebrand my optometrist. The practice was taken over by a new doctor and they completed redesigned the office interior to be more modern and fashion forward. I felt their logo and branding material could be updated as well.

Business Cards

 

Madeira Optical sends out a postcard to remind you to get a checkup every year. Their old postcard just had a picture of their building on it and could easily get lost in all the junk mail. The bright blue is more eyecatching and the design is straightforward in expressing what the postcard is about.

Letterhead